The new financial brand, set to launch in early 2023, will offer bespoke financial products and services designed to meet the unique needs of newly enlisted members of the armed forces.
Nymbus Labs will be responsible for the brand creation, go-to-market strategy and ongoing marketing and growth support while the new product, as yet unnamed, will form part of Oklahoma-based Citizens Bank of Edmond’s offering.
Founded in 1901 and with $350 million in assets, Citizens Bank of Edmond caters to banking and lending, providing community-focused commercial and consumer financial services.
