The insurance industry is entering a new “post-digital” era where success is based on an organization’s ability to master artificial intelligence (AI) and other new technologies. The post-digital era doesn’t mean that digital is over, but rather that it’s no longer a differentiating advantage — it’s now the price of admission, according to a new survey report from Accenture, Technology Vision for Insurance 2019.
The next big competitive advantage in insurance will be created by the ability to capitalize on “momentary markets,” or personalized policy and service offers tailored to customers’ unique life moments and delivered in real-time, Accenture believes.
