One of the biggest shopping days of the year is coming up, and that means retail companies will be seeing a lot of action—from consumers getting ready for Christmas, as well as from Wall Street traders playing the action.
According to Goldman Sachs, a third or more of annual retail sales come in the final quarter of the year, driven by holiday demand. The impact is even larger for the stocks of individual retail companies, which have seen pronounced drops this year as consumers do more shopping online and less in brick-and-mortar stores, resulting in a massive number of locations closing.
