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Cash App pursues older, affluent customers

May 24, 2023

The CEO made the statement about the company seeking a more varied Cash App user base in response to a question from a JPMorgan analyst about investor perceptions of Block being “over-indexed” to lower-income consumers. Supplementing the mobile app’s services could help build out its base, Dorsey said.

“It’s really up to us to continue to find those adjacencies in the financial space,” he said during a webcast of the conference appearance in Boston.

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