EXCLUSIVE—Two out of three U.S. adults are already comfortable interacting with retailers, banks, and other companies using natural language technology, according to a study released by Mastercard today.
The study, conducted by Mastercard and Mercator with 3,000 U.S. adult participants, found that consumers are already quite comfortable using text or voice-based technology — which relies on natural language processing, or NLP — for daily e-commerce or banking tasks such as paying bills, sending money, or making purchases.
