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Banks need to swipe their ‘social media’ cards to pay up for Personalization!

November 21, 2017

Via: Finextra
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When customers walk into their bank, they normally expect to talk to a personal banker or customer manager to discuss their need or issue. With every customer tending to demand personalized relationship with their banks, scalability issues creep in for a branch level personalization for each and every customer. However, retail banking has gone digital and therefore, the personalization that customers used to get in their banks is getting missed out as more and more people are going online for their banking needs. In such situations, customers demand that banks create products and solutions to cater to their needs and not the other way around.

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