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Millennials and mobile banking – the perfect match?

Millennials and mobile banking – the perfect match?

August 8, 2017

Via: Finextra
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For quite some time now, millennials have been the primary target market for a vast majority of industries. Everything they do – every website they visit, purchase they make, and even their location throughout the day – is analysed by numerous businesses, ensuring that they are showcasing the right products to them at the right time, desperate to gain their custom and ultimately their loyalty.

Millennials are studied on a scale like no other generation before them. Neither the baby boomers nor generation X had to deal with the level of targeted marketing that millennials are currently experiencing, so surely such in-depth analysis ensures that all services are now tailored to the exact requirements of the millennial end user?

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