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How to Move Older Customers to Digital Banking Channels

October 28, 2022

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The Covid-19 pandemic altered how Americans conduct financial transactions, with many making a permanent shift to digital channels.

However, one age group still is a holdout. Baby boomers, ages 58 to 76, didn’t flock to digital channels, especially mobile banking, at as high of a rate as younger cohorts, according to the American Bankers Association. This demographic is still more likely than younger generations to conduct transactions at bank branches.

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