With consumers increasingly shopping online during the pandemic, they expect their credit and debit cards to be accepted as easily as they are in bricks-and-mortar stores.
But many shoppers are finding that’s not the case. In fact, cards get turned down five times as often online as they do in stores — even if it’s the same customer with the same card buying the same product from the same retailer. Only 3% of card transactions by value are turned down in-store, while 15% are rejected online.
