Why can’t the insurance business be more like Netflix? Or Tripadvisor or Booking.com?
In my opinion, the transformation of insurance services and products by digitalisation will be nothing short of mind-blowing. Nonetheless, there is a great deal that insurers can learn from the machine learning technology behind the success of some top 21st century digital service brands.
These brands are businesses that thrive by constantly absorbing detail about their customers’ likes, dislikes, tastes and even locations and travel patterns.
