As the data insurance agencies and brokerages continues to grow, agency managers are faced with having to answer how, why and where they can successfully analyze and use all of this data.
The answer to the “why” is simple: To grow a profitable agency book of business.
But the answers to how and where to use certain data sets isn’t so simple.
In deciding how and where to focus on data analytics, Andy Niver advises agencies to begin by focusing on small data first; that is, the data their own agencies have.
